What We Believe
There’s a lifetime of information published on how to grow a business. There are countless seminars on it and silver bullets sold at them to solve every problem you might face. There are countless service companies that specialize in any number of business segments.
The problem is that your business is unique. Your skills are unique. Your team is unique. Your market is unique. And your goals are unique. There’s simply no way to solve your problems with cookie cutter answers.
The key to solving your business problems effectively is taking a holistic perspective of them to see how they all interact. That takes time. Time costs money. That’s why the most successful consulting firm in the world (McKinsey & Co.) generates billions in fees. But they’re only available for those with deep pockets (aka Fortune 500 companies).
We exist to help small and midsized companies solve their problems. We avoid the high fees by working with a flexible, freelance based team, so our overhead is zero. We don’t spend years courting prospects to work with us, so our business development budget is zero. Finally, nobody on our team lives in the lap of luxury.
It’s amazing how efficient things get when you strip out all the unnecessary expenses of business. There is some magic mixed in to make it all work though. Discover it by getting to know us below.
Who We Are
Our Strategic Leader
Joshua Long
Solving any problem requires a combination of knowledge (the broader the better), perspective, ability, and a willingness to fail, repeatedly. Josh possesses that recipe of traits and is the reason we’re able to do what we do. Having a strategic leader is the critical key to helping our clients solve their numerous business growth problems.
His experience is quite varied, ranging from providing patient care in an ER while in college to doing personal finance advising as a Mortgage Broker to being trained by and working with some of the most sought after copywriters and marketing experts in the world. Add a bit of formal education (MBA in Entrepreneurship), tribal education (>$100k spent on coaching, seminars, books, courses, etc) and the school of hard knocks (filing BK by 30 after starting and growing a number of ventures that failed) and you get one skilled strategist.
After seeing a lot of business owners get great ideas handed to them on a silver platter, yet still not get any results from them, he realized that strategies must be paired with detailed implementation plans. Otherwise, they’re pointless. So everything we create comes with a short list of strategies (some earth shattering, but most are basic), and a long list of implementation steps and assignments to bring them to fruition.
Lead Designer
Shawn Hooghkirk
We utilize a number of design and programming resources, but having a lead designer to depend on and manage the various freelancers we utilize is a key to executing our work so smoothly. Shawn has grown into this role over the past couple years after delivering over and over for smaller projects that kept growing in scope and reach. His creation speed is fantastic and the quality is on par with Creative Directors at some of the largest agencies in the world, making him the ideal team member for a team focused on execution.
Lead Videographer
Josiah Thiessen
Video is proving to be the best broad reaching engagement tool, and no longer requires entire production studio’s to create it. Josiah will soon be a heavily awarded videographer due to the amazing projects he’s been part of and we’re very lucky to have him on our team. Not only does he have an amazing eye for the right shot, but his skills with creating motion graphics that bring the productions to life are as good as any major network designer. Like Shawn, his turnaround time is unmatched, making him a perfect addition to our execution focused team.