Silver Bullet’s Don’t Exist, But This Should Help

Having spent a lot of money (>$100K) chasing silver bullet solutions when I first got into business, as well as working with many of the silver bullet manufacturer’s (aka guru’s), I can confidently say that they DO NOT exist and WILL NOT work for you. Every one is sold with great case studies on how they worked or turned around a company in lightning quick times, but what they’re failing to tell you is the entire back story of how it all came together. Read the rest of this entry »

The Problem With Old Marketing

If you’re a business owner and are tired of the lack of results from your marketing efforts that used to work, but are no longer effective, welcome to the world of New Marketing.  Everything from Yellow Page Ads to direct mail to newspaper advertising has been affected by all the new media available and it’s only accelerating. Read the rest of this entry »